With YouTube New Video policies to monetize the playback, Advertisements were increased drastically. Which in turn fell on the User experience. The project is based on the user specific pain points and their motivations. Here, the user segment is Gen-Z. Gen-Z as an individual have completely different traits than Millennials'/Boomers. The average span of attention of this user persona being 8 Seconds, it's hard to keep them engaged on the platform, while showing countless irrelevant ads.
So, after many user interviews and user survey feedback, I was finally able to back up my hypothesis with evidence. Thereafter, worked on ideating a solution , which is " Providing users a feature to disable ads whenever they want and also ability to buy YouTube Premium".
Everything is easily understood when it's visually shown rather than boring docs. To tackle it, I've created a Prototype and a Landing page to pass value proposition.
You can check out the complete project below.
If you like the work I've created and would like to connect. Do drop down your details, so that we can work together.
